The Team
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Sara Taylor, Partner Respected as both a top strategist and skilled field operator, Sara Taylor brings a wealth of experience to BlueFront. She joined the firm as a partner in July of 2007 from the White House where she served as a top political aide to President George W. Bush.While serving as the President’s Political Director, Taylor played a key role in the Administration’s most important public relations, legislative and policy efforts. She was the first Republican woman to hold the post. Taylor also served as a senior strategist for the President’s 2004 reelection, helping manage the campaign’s message development and every aspect of a $220 million paid advertising campaign. Ms. Taylor has been credited with advancing some of the cutting-edge marketing tools employed by the President’s campaign. The Wall Street Journal referred to her as a “data whiz” for helping to perfect microtargeting, a process that marries demographic data with lifestyle habits to dramatically grow a campaign’s target universe. Taylor began her career as a pollster, where she worked as the Director of Operations and a research analyst at the Tarrance Group, a prominent strategic consulting and survey research firm. |